Event Schedule
Schedule is updated as topics are finalized. Check back regularly to see what’s new!
MONDAY | MARCH 9
Registration Hours: 8:00am — 5:00pm
Mon, March 9 | 5:00pm — 6:00pm
ISPA Women's Network (IWN) Reception
Hilton Orlando: Lounge at Todovos Restaurant
Light Refreshments and Snacks Included
Ladies, please join us for a casual happy hour to mix and mingle with industry women. Share stories and build meaningful connections. This is the perfect way to get revved up for ISPA EXPO!
TUESDAY | MARCH 10
Registration Hours: 7:00am — 6:00pm
Exhibit Hall Hours: 9:00am — 6:00pm
Tue, March 10 | 12:00pm — 1:00pm
Policy, Advocacy, and Action: ISPA Leads Government Relations for the Mattress Industry
Convention Center, W205
Session Fee: $60
Boxed-Lunch Included
Speakers:
Alison A. Keane, Esq., CAE, IOM, President, ISPA & MRC
Danielle F. Waterfield, Esq., Policy Director & General Counsel, AMERIPEN
Panel:
Partner, Cassidy Levy Kent
ISPA’s role is to help our members navigate complex government issues, anticipate what’s ahead, and stay connected with lawmakers as the industry continues to change. ISPA informs lawmakers and protects the mattress industry from unfair and burdensome legislation and regulations. In this session, a panel of experts will explain how government actions have affected the industry over the past year. You will leave with understanding of what's ahead on a federal and state level and how it can affect your bottom line. Use this knowledge to strengthen and evolve your strategy in the years ahead. The panel will focus on three of the most important topics for our industry in 2026:
- Trade and Tariff policy on the bedding and furniture industries
- The evolution of the U.S. Consumer Products Safety Commission a year into the new Administration
- Recycling laws impacting mattress recycling and the materials used to package bedding products

Tue, March 10 | 6:00pm — 7:30pm
ISPA Welcome Reception
Valencia Ballroom Pre-Function/Concourse
Cocktails & Hors D'oeuvres
Get ready to enjoy an exciting, around-the-world experience at the ISPA Welcome Reception! Join us for an evening of networking, making new connections, and a fun atmosphere as we kick off this incredible trade show.
WEDNESDAY | MARCH 11
Registration Hours: 7:00am — 6:00pm
Exhibit Hall Hours: 9:00am — 6:00pm
Wed, March 11 | 8:00am — 9:00am
AI, ChatGPT, and the Death of Old Rules: How to Build an Unfair Advantage — or Fall Permanently Behind
Convention Center, W205
Session Fee: $60
Continental Breakfast Included
Mark Kinsley, CEO, The FAM
AI is making the time between “What if?” and “It’s live” almost disappear.
AI is rewriting the rules and removing the gatekeepers.
Organizations that learn to apply AI-thinking, unlock the entire AI-toolkit, and build custom solutions with AI are turning tools like ChatGPT into full production systems, creating faster outputs, stronger decisions, and a true competitive advantage.
In this session, Mark Kinsley shows leaders how AI tools can eliminate five core forms of business friction and why this shift is creating a divide between companies embracing AI and those still experimenting at the edges. Attendees will learn how individuals can become 10X contributors, how companies move from AI curiosity to AI-powered execution, and how to avoid becoming an organization that's AI-curious but gets left behind.
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Wed, March 11 | 12:00pm — 1:00pm
The State of the Industry: Market Shifts and What to Watch Next
Convention Center, W205
Session Fee: $60
Boxed-Lunch Included
Speakers:
Mary Thorpe, Director, Industry Research and Analytics, ISPA
Scott Hackworth, CPA, President, Industry Insight
This session provides an overview of recent macroeconomic and industry trends, with a focus on shifts across market channels. It will review changes in the industry pipeline, their implications for producers, suppliers, and retailers, and areas of improved or ongoing alignment.
The presentation will also cover key indicators to monitor for 2026 and 2027, including demand trends, inventory levels, and consumer behavior, providing attendees with a clear view of current conditions and factors influencing the period ahead.
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THURSDAY | MARCH 12
Registration Hours: 8:00am — 2:00pm
Exhibit Hall Hours: 9:00am — 3:00pm
THU, March 12 | 8:00am — 9:00am
The New Era of Sustainability Communications: Turning Strategy into Advantage
Convention Center, W205
Session Fee: $60
Continental Breakfast Included
Speaker:
Suzanne Shelton, Senior Partner
ERM Shelton
Sustainability communications are evolving, and new research shows this moment presents a powerful opportunity for B2B companies willing to lead with clarity and confidence. Drawing on ERM Shelton’s latest research across U.S. and European business buyers, this session explores how sustainability expectations are shifting, and how companies can communicate sustainability in ways that build trust, reduce risk, and create competitive advantage. In addition, this session will examine how companies can:
- Craft stronger, more compelling sustainability stories
- Connect sustainability efforts to economic and business drivers
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Identify ways the industry can collectively drive sustainability progress
Led by Suzanne Shelton, senior partner at ERM Shelton and a trusted advisor to Fortune 1000 executives, this session offers practical insight into how sustainability communications can drive real business results and support industry-wide leadership in today’s changing market.
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CONTACT US
General Questions: 703-683-8371
Exhibitor Questions: [email protected] | 336-945-0265
Attendee Questions: [email protected]






